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for startups

We are the online marketing agency helping startups grow through data-driven marketing strategies. No bullshit, just impact. If you’re looking for a traditional online marketing agency, you’ve come to the wrong place.

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We offer an integrated approach to online marketing. Bringing all of your marketing strategies together into one cohesive experience, with one consistent voice for your brand.

And it all starts with your vision. It gives us focus. It gives us direction. It gives us a clear path from here to there. It drives every decision we make together along the way and it allows us to develop & execute a strategy that is right for you.

For us, there’s no “one size fits all.”

  • Search Engine Advertising (SEA)

    People are already searching for your product, service or solution, so why not appear on these search queries? SEA gives you the possibility to showcase your offerings to customers when they are ready to engage. It has the potential to be a highly efficient channel in terms of traffic, conversions and revenue but it can also be highly efficient in burning advertising budget, if not done properly.

    The key is continuous testing, analyzing, adapting and optimizing. We help you get the most out of your SEA activities! Stop worrying about high CPCs, low CTRs or nasty competitors. We’ll handle your accounts and get the most out of them to help you achieve your business goals. We know what needs to be done in order to drive the highest possible efficiency and how to outthink your competitors instead of trying to outspend them.

    • The audit marks the start of our SEA collaboration. We'll perform an indepth analysis of your accounts to figure out possible improvements and opportunities and provide you with recommendations on how to more efficiently shift your budget to more profitable formats. At the end of our audit you'll receive a detailed report that we will go through together in a dedicated meeting.

      Of course an ongoing collaboration is not mandatory for the process of an audit. So if you just want to have a professional to scan your accounts, let us know.
    • Keywords still play a central role in your account setup even though SEA - especially Google Ads - tends to develop more and more into dynamic, feed based and automated advertising. Your keywords determine the topics you want to cover with your account. The quality of your keywords - meaning how much traffic and conversions they'll be able to generate at a certain amount of budget - is massively influenced by ongoing adaptions, optimizations and reallocations that we handle for you to generate the maximum results within the given budget.

      Based on your global strategy and our SEA audit we will serve you with a detailed keyword research, including search volume, competition, expected coverage and the recommended budget, which enables us to set the direction and priorities for your SEA activities.
    • When you think of SEA, Google might be the first thing that comes to your mind and that's for a good reason. Owning a market share of around 85 % Google is indeed the main player of the search engine game and with Google Ads (formerly known as Google AdWords) you can benefit from this huge volume of search queries by running - you guessed it - ads.

      From it's very beginning in October 2000 Google Ads developed from a quite simple and mainly manual keyword based advertising system to the highly developed and complex machinery with it's big and rapidly changing collection of formats, sub-formats and automation-options that we know and love today.

      You want to benefit from all the advantages Google Ads offers to you and your business without spending even a minute on it? We've got your back - we''ll offer you a full stack service on Google Ads, from creating accounts and account systems, cleaning up existing accounts and of course running your campaigns but don't worry - you'll always stay the owner of your account and you will be up to date about the ongoing improvements of our account.
    • Microsoft Advertising (formerly known as Bing Ads) is often times forgotten or ignored due to the immense power and market share of Google. However you want your brand to be covered for all searches, no matter the search engine and besides that the market share of Microsoft Advertising shows a slowly but surely upward trend, especially in markets like the UK and the US, Bing does have a much higher market share compared to Europe.

      Of course you won't need to ask us to start advertising on Bing, worry about it or even manage it on your own just because of its lower volumes - it's included in our SEA mission and we'll take care of or create your Microsoft Advertising accounts. We'll come up with that so you don't need to even think about it and of course the service here is the same as it is with Google.
    • Get your products in front of people searching for them! Shopping ads on Google or Bing is a powerful channel to achieve more product visibility, traffic and conversions. Compared to classic search ads, product listing ads (PLAs) distribute your products including essential details directly to the search engine results page as well as in the shopping tab. Obvioulsy this powerful channel plays a central role for ecommerce driven clients and therefore is an essential part of our SEA mix.

      We’ll manage your whole shopping setup including your Merchant Center account, your data feed and of course your campaign setup based on your individual needs and business goals.
    • Your product data feed is the starting point for your shopping campaigns. It includes all essential and optional information of your products based on Google's standardized attributes. But your feed is more than just your product information gathered into a structured form - it enables you to optimize your content based on your customers search behavior and to drive custom promotions within the Merchant Center.

      We’ll help you all the way to show your products with maximum efficiency by setting up and optimizing your Merchant Center accounts & product data feed to achieve the maximum outcome for your campaigns.
  • Social Media Advertising

    Social meda networks like Facebook, Instagram & co are more than a collection of cat videos and DIY tutorials. These platforms are highly developed marketing machineries offering a wide range of targeting options for advertisers to maximize their reach, brand awareness and ultimately their revenue. Proper social media marketing is a crucial part for most companies global online marketing strategies.

    We’ll get the most out of your social media advertising activities to use the full potential of all platforms that are relevant to your business goals and offerings.

  • Display & Video Advertising

    Display and Video advertisng using the Google Display Network, YouTube or the Facebook Audience Network enables you to deliver your message to millions of websites, blogs and of course on YouTube. The main advantage of these networks is that they are purely performance based and that they are utilizing Facebook’s and Google’s data and machine learning capabilities. That means you can target your customers based on your audience lists, including retargeting and use the platforms bidding and optimization options.

    The key is to match your message delivered by these networks with your message delivered on other channels like social media while taking into account each networks best practices and requirements. We’ll extract the maximum performance out of these high potential channels optimized for your individual needs and goals.

  • Search Engine Optimization (SEO)

    We create & execute an SEO strategy around your long-term business goals that will help boost the ranking & visibility of your website on Google and other major search engines—driving more quality organic traffic to your website.


    Free SEO Audit

    Did your rankings suddenly drop on Google? Or are you just not happy with the amount of organic traffic you are currently getting on your website? Contact us today, and we’ll provide you with a free individual analysis of your website that will show you the results & opportunities that will help improve your organic performance.

    Request an SEO audit now
    • Before creating an SEO strategy, it’s critical to have a clear understanding of the status quo of your website—be it an online shop, an online marketplace, or a general web presence—to find the real issues & opportunities affecting your organic search performance. To achieve this, an initial SEO audit is essential. That’s why all our SEO packages include a proper SEO audit.

      And as Google and other major search engines regularly update their search algorithms, not knowing how these changes affect your ranking position & search visibility can have a significant impact on your financial success.

      SEO without an audit, is just guesswork.
    • Today, having a well crafted SEO strategy is important for any business. And in order to define it, we need to ask ourselves some question first, such as: What are your business goals? Why do you want to improve your ranking? Do you want more traffic? More conversions? Better reputation? More revenue? Bigger presence in the local or international market?

      And then, based on our initial SEO audit and keyword research—while also considering your campaigns, audiences, competitors, and markets—we develop & execute together with you an SEO strategy that aligns your online marketing objectives with your long-term business goals.

      SEO without a strategy, is just a waste of time & effort.
  • App Store Optimization (ASO)

    We boost the ranking & discoverability of your app in the Apple App Store and Google Play Store—driving more downloads for your app.

    • We create beautifully designed app visuals for your app’s store listing that will help you attract more potential customers.
  • Conversion Rate Optimization (CRO)

    We optimize your landing pages through hypothesis-driven experimentations to create the best experience for your customers—maximizing conversions for your business.

  • Analytics & Reporting

    We analyze, interpret, and visualize your online marketing performance & opportunities for you and your stakeholders, so you can make better decisions based on real data—rather than gut feeling.

  1. Certified Experts

    We are a Certified Google Partner with multiple years of experience. All our team members are Google certified, including Google Ads and Google Analytics.

  2. Affordable Services

    Whether you are just starting out or you have already received your first funding—we will find the right pricing that will fit your budget. A completely transparent fee structure with no hidden or upfront costs.

  3. Cancel Anytime

    No cancellation fees. No early termination fees. No surprises. We believe you should only work with us as long as you’re happy with our services.

  4. No Budget Waste

    Our #1 priority is to help you grow. To achieve that we invest your budget in the best performing way possible without any unplanned over- or underspending.

  5. No Minimum Spend

    No matter your monthly advertising budget. Our services and pricing are designed to be as flexible, scalable and dynamic as you are. Our collaboration adapts to your needs, not the other way around.

  6. We ♥ Startups

    We are your partners in crime. We aim for long term business relationships starting from your very beginning to help you reach the top.

These are the principles that define us, guide us, and unite us. That’s how we do it and that’s what we’re all about.

  • We want to make a positive difference.

    After all, we’re humans first. We all share and live on this planet together. That’s why we’re committed to giving back to causes that will help sustain earth’s health & beauty for generations yet to come as well as causes that will help fight to protect those who can’t fight for themselves. We’re all in this together.

  • We love what we do.

    To us, it’s personal. We don’t do it, because it makes us money. We do it, because it’s our passion. It’s what defines us. That’s why we pour our heart into our daily work. That’s why for us: good enough, is not enough. Instead we strive to perfect. Not because we can, or because we have to, but because that’s who we are.

  • We focus on what matters.

    It’s not about creating something new or something different, it’s about creating something meaningful. That’s why we dig deeper, and deeper. That’s why we fall in love with the problem, not the solution. That’s why we’ll always look beyond what everybody else sees. Because then, we are able to do our best work yet.

  • We work with people we believe in.

    It’s not about ideas, it’s about people. Ideas don’t change the world, people do. That’s why we choose to work with passionate people from all walks of life who see the world differently than everybody else. And it’s our mission to help them bring their visions of a better future to life. Because we believe in them, too.

  • We act with candor.

    No tricks or gimmicks. No buzzwords. No dazzling you with confusing new concepts or technical terms. Instead, we are brutally honest with each other, because we know it’s the only way to actually get shit done. That’s also why we’ll always share our ideas, because in the end, it is not only our ideas that define us, but the work we’ll end up doing together.

  • We disrupt our own assumptions.

    We do not portrait our tactics and strategies as given. We question what we do and how we are doing it every day. Yet we see ourselves as professionals but knowing the world of our craftsmanship, we are well aware of the fact that it's always day one and that there is always a long way to go and a lot left to learn.

We are the disruptive agency for startups based in Vienna, Austria.

When we were growing up as kids we would lie down in the tall grass in our backyard and look up to the stars, wondering what else was out there in the night sky beyond our world, beyond our wildest imagination.

We were inspired by the big unknown of what might lay ahead. We felt invincible. We felt like anything was possible. There was no challenge we could not face. No obstacle we could not conquer. We believed we could change the world. And there was nothing and no one who could have ever made us believe otherwise.

For this reason, we founded astronauts & cowboys: to help people around the world, who like us still believe what lies ahead is far greater than what we have left behind.

If you believe you can change the world, you’ll find a way to do it. Let’s go on this journey together.

Google Partner

How can we help you?

It doesn’t matter where you are in this world, just send us a message and let’s have a conversation about how we can help you and your business. And if you’re in town, let’s go grab a coffee—it’s on us.